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DONT WALK

IN 2002, KATE MIDDLETON MADE HER RUNWAY DEBUT AND CAUGHT THE EYE OF FELLOW STUDENT PRINCE WILLIAM.  

Is the largest independent invite-only charity fashion show in the UK. Founded in 2001 in response to the September 11 attacks by a group of students from the University of St Andrews, the first university in Scotland. Since then, DONT WALK has raised over 200,000 GBP for charities focusing on structural violence and social equality. The past two years, DONT WALK has supported the Robin Hood Foundation, which aims to eradicate poverty in the city of New York. 
DONT WALK has attracted large house sponsors such as Nars, Vivienne Westwood, Lanvin, Rick Owens, Red Bull, Amanda Wakeley, Anton Meyer, and Bobbi Brown. This year the global sensation OTTO KNOWS performed as the headliner DJ act.
 
 
 
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CREATIVE DIRECTOR

ARTISTIC DIRECTION

Creating an artistic commentary and implementing it into the editorials & photoshoots, advertising campaigns, flagship events, short films, digital media & communications, website & graphic designs, and the show itself (fashion, music, lighting, set, projected videos, decor) 

BRANDING & IMAGE

Development of the brand: creation of the logo, the website, the graphic guidelines (fonts, palettes, textures). Growing the brand image through cohesive aesthetics of professional quality.

TECHNICAL DESIGN: WEB, GRAPHICS, PHOTOGRAPHY, MUSIC, VISUAL DISPLAY

In addition to orchestrating the overarching creative concept, my technical skills have allowed me to personally design and execute the website (inc. maintenance) and original promotional content (films, social media graphics, zines, edited photos). 

  • Editing and formatting images for web and print
  • Producing wireframes, mockups, UI/UX art assets
  • Optimizing content for search engine sharing and distribution across channels
  • For SS2016, in particular, I was the main photographer for all editorials.
  • Original accessories and design garments for show's opening
  • Collaborate with resident DJs to create opening soundtracks

SURVEILLANCE SOCIETY 16'

SURREALISM 15'

PUBLIC RELATIONS

Establishment of strategic relationships, direct contacts, and network database. Interaction with local, national, and international press outlets, photographers, fashion houses, and monetary sponsors. Involvement through interviews, creative direction, and overall hospitality.

COMMUNICATION STRATEGY

Promotion of the brand using a strong and identifiable voice: original marketing content (chalk tags, social media postings, tumblr blogs, interviews, print & online content). Creation of marketing strategy and long-term plan to increase brand presence.

  • Writing copy: press releases, event invitations, editorial pieces...

EVENT PRODUCTION & LEADERSHIP

Management of a 70-person committee: involves critical skills in effective communication and conflict resolution. Oversee all aspects of the production, brainstorming creative and cost-effective solutions in order to meet budget guidelines and ensuring the completion of time-sensitive projects.

 
 
 
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